AI for Marketing Diploma: 16 Hours
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DIPLOMA TOPICS
Introduction to AI in Marketing Prompt Engineering for Marketers Free AI Tools for Marketing Automation AI Strategy, Ethics, and Capstone ProjectWhy AI for Marketing now
- Marketing is evolving rapidly with AI tools becoming essential across content, ads, and automation
- Audiences expect personalized, fast, and relevant experiences
- This diploma focuses on practical skills you can apply immediately, without unnecessary theory
Who can join
- You must own a computer
- No prerequisites required, the diploma takes you from beginner to professional level step by step
Core skills you will master
- Understand the fundamentals of AI in marketing and how it is applied across channels
- Master prompt engineering techniques designed specifically for marketers
- Use free AI tools to automate marketing tasks and increase productivity
- Build AI-powered workflows that enhance content creation and campaign execution
- Apply your learning in a final capstone project that brings everything together
Learning experience and deliverables
- Ticket system for support and follow-up
- 2 hands-on projects based on real marketing scenarios
- 16 intensive hours focused on practical, applied learning
- Assignments that reinforce understanding and real-world application
- Quality, licensing, and recognition
- Licensed by the Ministry of Communications and Information Technology
- Registered member of the Information Technology Industry Development Agency ITIDA
- ISO 9001:2015 certified quality management system
- Training programs accredited by the Egyptian Appliances Syndicate
- Training programs accredited by the Engineers Syndicate
- Training programs accredited by the Applied Professions Syndicate
What you will study
- Core AI for Marketing topics that provide learners with the essential knowledge and practical skills required in today’s marketing roles
- This workshop delivers a hands-on introduction to applying artificial intelligence in marketing. Participants explore how AI enhances content creation, personalizes customer experiences, and improves campaign performance. The training includes practical use of AI tools such as HubSpot AI, Jasper, Zebra AI, Canva AI, and ChatGPT, with a strong focus on prompt engineering to maximize AI output quality.
- Participants also learn how to evaluate AI tools from both ethical and strategic perspectives, ensuring responsible and effective use of AI in real marketing environments
